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MDPI AG
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2023
How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
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How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
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pdf
Authors
Chao Gu
Shuyuan Lin
Wei Wei
Chun Yang
Jiangjie Chen
Wei Miao
Jie Sun
Yingjie Zeng
Journal ISSN
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How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
(
MDPI AG
,
2023
)
Chao Gu
;
Shuyuan Lin
;
Wei Wei
;
Chun Yang
;
Jiangjie Chen
;
Wei Miao
;
Jie Sun
;
Yingjie Zeng
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https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/39237
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