How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

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dc.contributor.authorChao Gu
dc.contributor.authorShuyuan Lin
dc.contributor.authorWei Wei
dc.contributor.authorChun Yang
dc.contributor.authorJiangjie Chen
dc.contributor.authorWei Miao
dc.contributor.authorJie Sun
dc.contributor.authorYingjie Zeng
dc.date.accessioned2025-05-22T11:56:14Z
dc.date.available2025-05-22T11:56:14Z
dc.identifier.urihttps://tustorage.ulb.tu-darmstadt.de/handle/tustorage/39237
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subject.ddc600
dc.titleHow Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
dc.typepdf
dspace.entity.typeDistribution
relation.isDatasetOfDistribution5563f97a-eb48-4cc3-bbd1-8f798d190016
relation.isDatasetOfDistribution.latestForDiscovery5563f97a-eb48-4cc3-bbd1-8f798d190016

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