How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

Description

Toolbox-ID

jz000180-0467

Identifier(s)

https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/39236

Publisher

MDPI AG

License

https://creativecommons.org/licenses/by/4.0/

Subject(s)

DDC(s)

600

Distribution(s)

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Distribution
How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng
No Thumbnail Available
Distribution
How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng