Leading Role of Big Data Analytic Capability in Innovation Performance: Role of Organizational Readiness and Digital Orientation

Rima H. BinsaeedAdriana GrigorescuZahid YousafElena CondreaAbdelmohsen A. Nassani2025-05-222025-05-22https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/38494600Leading Role of Big Data Analytic Capability in Innovation Performance: Role of Organizational Readiness and Digital Orientationsupplierxml