How Explainable Machine Learning Enhances Intelligence in Explaining Consumer Purchase Behavior: A Random Forest Model with Anchoring Effects

Yanjun ChenHongwei LiuZhanming WenWeizhen Lin2025-05-222025-05-222023jz000180-0309https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/38604600How Explainable Machine Learning Enhances Intelligence in Explaining Consumer Purchase Behavior: A Random Forest Model with Anchoring EffectsArticlehttps://doi.org/10.3390/systems11060312