Exploring the Relationship between Host Self-Description and Consumer Purchase Behavior Using a Self-Presentation Strategy

Yan YanBaozhou LuTailai Xu2025-05-222025-05-222023jz000180-0426https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/39072600Exploring the Relationship between Host Self-Description and Consumer Purchase Behavior Using a Self-Presentation StrategyArticlehttps://doi.org/10.3390/systems11080430