Exploring the Relationship between Host Self-Description and Consumer Purchase Behavior Using a Self-Presentation Strategy

Yan YanBaozhou LuTailai Xu2025-05-222025-05-22https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/39074600Exploring the Relationship between Host Self-Description and Consumer Purchase Behavior Using a Self-Presentation Strategysupplierxml