Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram

Marco BrambillaHoda BadrizadehNarges Malek MohammadiAlireza Javadian Sabet2026-02-252026-02-252022jz000217-0011https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/42160610Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on InstagramArticlehttps://doi.org/10.3390/digital3010001