Sales Mode Selection Strategic Analysis for Manufacturers on E-Commerce Platforms under Multi-Channel Competition

Guihua LinXiaoli XiongYuwei LiXide Zhu2025-05-222025-05-222022jz000178-0233https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/37226600Sales Mode Selection Strategic Analysis for Manufacturers on E-Commerce Platforms under Multi-Channel CompetitionArticlehttps://doi.org/10.3390/systems10060234