Clean Customer Master Data for Customer Analytics: A Neglected Element of Data Monetization

Jasmin SinghHeiko Gebauer2026-02-252026-02-252024jz000218-0039https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/42292610Clean Customer Master Data for Customer Analytics: A Neglected Element of Data MonetizationArticlehttps://doi.org/10.3390/digital4040051