Machine-Learning-Based Approach for Anonymous Online Customer Purchase Intentions Using Clickstream Data

Zhanming WenWeizhen LinHongwei Liu2025-05-222025-05-222023jz000180-0252https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/38376600Machine-Learning-Based Approach for Anonymous Online Customer Purchase Intentions Using Clickstream DataArticlehttps://doi.org/10.3390/systems11050255