Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value

Description

Toolbox-ID

jz000178-0075

Identifier(s)

https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/36594

Publisher

MDPI AG

License

https://creativecommons.org/licenses/by/4.0/

Subject(s)

DDC(s)

600

Distribution(s)

Distribution
Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value
Ke Yan; Shuai Liu; Min Zuo; Jiamin Zheng; Yadong Xu
Distribution
Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value
Ke Yan; Shuai Liu; Min Zuo; Jiamin Zheng; Yadong Xu