Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram
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| datacite.relatedItem.title | Digital | |
| datacite.relatedItem.volume | 3 | |
| dc.contributor.author | Marco Brambilla | |
| dc.contributor.author | Hoda Badrizadeh | |
| dc.contributor.author | Narges Malek Mohammadi | |
| dc.contributor.author | Alireza Javadian Sabet | |
| dc.date.accessioned | 2026-02-25T14:30:07Z | |
| dc.date.available | 2026-02-25T14:30:07Z | |
| dc.date.issued | 2022 | |
| dc.identifier.doi | https://doi.org/10.3390/digital3010001 | |
| dc.identifier.other | jz000217-0011 | |
| dc.identifier.uri | https://tustorage.ulb.tu-darmstadt.de/handle/tustorage/42160 | |
| dc.publisher | MDPI AG | |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.subject.ddc | 610 | |
| dc.title | Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram | |
| dc.type | Article | |
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