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Browsing by Author "Shuyuan Lin"

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    How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
    Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng
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    How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
    (MDPI AG, 2023) Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng
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    How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
    Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng

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