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Browsing by Author "Jie Sun"

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    A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums
    Qianling Jiang; Jiangjie Chen; Yutong Wu; Chao Gu; Jie Sun
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    A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums
    Qianling Jiang; Jiangjie Chen; Yutong Wu; Chao Gu; Jie Sun
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    A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums
    (MDPI AG, 2022) Qianling Jiang; Jiangjie Chen; Yutong Wu; Chao Gu; Jie Sun
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    How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
    Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng
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    How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
    (MDPI AG, 2023) Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng
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    How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
    Chao Gu; Shuyuan Lin; Wei Wei; Chun Yang; Jiangjie Chen; Wei Miao; Jie Sun; Yingjie Zeng
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    The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function
    Qianling Jiang; Jie Sun; Chun Yang; Chao Gu
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    The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function
    Qianling Jiang; Jie Sun; Chun Yang; Chao Gu
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    Dataset
    The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function
    (MDPI AG, 2021) Qianling Jiang; Jie Sun; Chun Yang; Chao Gu

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